made getting clients easy if the business is focusing on the digital audience. Companies use Social Media Optimization (SMO) to improve their social media networks, hence, building their online presence. Simply put, the company is using social media to create awareness about its product and services and drive traffic. So, in this article, we will be explaining the 10 best SMO techniques a business can use. Keep reading to learn more.

It’s all about keywords

The first SMO technique is the use of keywords and target key phrases on your social media. Adding the right keywords will help you gain visibility in keyword searches on Google and help your page rank higher. Keyword research enables you to understand the topics your target audience likes and use key phrases naturally in your content. Additionally, you have to conduct keyword research to know the keywords your target audience is searching for.

Let’s suppose You have an Exact Match Domain that you want to advertise.

Lets understand first what is Exact Match Domain

A keyword match option that uses exact keywords in search engine advertising is called an exact match keyword. It is used to trigger an ad only when the keyword or phrase is entered in the search query.

If a company sells running footwear and bids for the exact match keyword “running shoe”, their ad will be shown only to people who search for that term. The ad won’t be activated for keywords similar to “shoes for running” and “best shoes for walking.”

Another example: If a company wants to advertise for Best Online Casino Without License in Canada“, their ad will only show up if the user enters the exact phrase in their search query. It will not appear in a similar phrase.

It is possible to ensure that ads are directed at relevant search queries by using exact match keywords. This will increase the relevance of the ad and improve click-through rates

Content matters

Besides using the right keywords, you have to share quality contents that add value to your audience. The best way to tailor your content is to understand your customers’ pain points and create content that proffers solutions or just truly entertains them. There are two types of content you can create — curated content and original content. Curated contents are contents from other resources, while original contents are unique contents created by your company. Most of the businesses in 2021 aim for a unique and engaging content.

Remember hashtags

One important SMO technique is the use of hashtags in your content. Social media platforms such as Facebook, Instagram, and Twitter have unique hashtags for different niches. Finding the right hashtag in your niche will help create the visibility of your content, hence, driving traffic to your site. In addition, hashtags make it easy for people to track and categorize content on social media platforms. For example, if you are in the food business, you can use a popular hashtag like #instafood or #yummy.

Optimize your posts

Another important SMO technique is optimizing your posts for searches. Post optimization is essential to help improve the visibility and reach of your post. To do this, you need to include a strong anchor into your post to enhance its engagement. For example, you can use a video, infographics, or link to a case study or article. When choosing any of these contents, you need to make your title attention-grabbing, short, and descriptive, making people wager to check the post.

Have a posting schedule

Besides optimizing your post, you need to create a posting schedule that will help you to organize your content. Also, having a posing schedule allows you to be consistent with your posts, which will keep you in your audience’s mind. However, the number of posts you put out is dependent on the social media platform you are using. That said, you need to know when your target audience is active on the social media platform you are using. This will help to know the best time to post your content.

Optimize your social media profile

Most business owners feel optimizing their profile is about creating an account and leaving the algorithm to do the magic. Unfortunately, it doesn’t work that way; you have to do the necessary to help customers get the information they need on your social media page. To build a strong company profile, you need to start by adding a profile picture, which should be the company’s logo. Secondly, ensure you fill out the bio, which should explain what the company does, and a Call to Action (CTA) link.

Resort to social media analytics tools

There are different tools that help you track the effectiveness of your SMO strategies. Furthermore, these tools will help you know if you are getting your desired result, or you need to change strategies. One of these tools is Google Analytics, which is used to track the traffic on your website. Besides that, you can use tools like Social Champs to track engagements such as comments, retweets, likes, and shares on your post.

Encourage external inbound links

Besides using Social Media Analytics tools, you need to improve your brand’s visibility by using external inbound links. External inbound links work because another website mentions your site on their post, which may drive traffic into your website. Also, your post can get mentions on social media platforms like Twitter or Facebook. For example, a website can create a post around casino game software and mention another post discussing the best software developers in the iGaming industry. One of the importance of using external inbound links is that they help rank your post on Google and other search engines.

Consider micro-blogging

One other essential SMO technique that businesses tend to overlook is microblog posts. Microblog posts are small posts, not more than a sentence or two, which can be used to share short information pieces, video links, images, news updates, and articles. Some micro-blogging sites you can check out include Twitter, Pluck, Pinterest, Tumblr, and Reddit. Interestingly, microblogs can fuel social media posts by creating a steady flow of small pieces of information, hence, increasing brand awareness.

Pay attention to your followers

Paying attention to your followers is another SMO technique you can use to improve your online business presence. The first step to creating an SMO technique that works is to know your target audience, then develop contents that will keep them engaged. To maintain and grow your audience, you have to create content targeting them by using relevant hashtags in your niche. Getting bots for social media growth is very common nowadays. For example, if you are an Instagram user, then you may look for the best Instagram bots by Quantum Marketer and possibly you may come across some quality bots for your account. But beware of getting fake likes and engagements because it will do more harm than good in the long run. Alternatively, you can organically grow your follower base, which will take time.


In this article, we have explained the ten best SMO techniques that businesses can use. Bear in mind that you need to pay attention to the needs of your followers. Grow your followers organically by creating unique and engaging content. Furthermore, use the right keywords and hashtags that target your audience. Organizing your social media profile is also another important technique you should implement. Undoubtedly, Social Media Optimization is an essential part of internet marketing that drives online business growth.