If you are planning to put up a business in Melbourne, you have a very challenging task ahead. However, you can easily get your market share by increasing your brand awareness by improving both your logo and website by hiring a graphic design agency in Melbourne.
Melbourne is the capital of Victoria, Australia. It is also the state’s central business hub, with an estimated population of around 4.96 million, which is second only to Sydney as Australia’s most populous city. Melbourne is also a bustling business hub with over 16,800 business establishments based on the 2018 census. However, this figure does not include businesses without a physical location, such as home-based or online businesses.
How Your Website Can Increase Brand Awareness for Your Company
An effective branding campaign through your website is not only about having a flashy logo. Your company website must also convey the message that you want to get across, such as what your company is all about and what your company is doing to make people’s lives better. Your website must also increase the overall value of your organisation to increase customer acquisition.
When designing a company website, you always have to keep branding in mind. Your webpage should have a consistent tone, with all the visual elements working in harmony. Your website must not confuse visitors in understanding what your company is all about. All the information contained on your website must not contradict one another.
There is no standard rule for creating the perfect website to increase your company’s brand awareness. However, there are some simple ways to improve your company branding online.
Keep Your Website Simple
When creating a company website, make sure that you have everything you need in it and nothing more. Your customers will appreciate it more if you have a simple website without any embellishments or excess content. Your website must contain your company logo in the header, the footer, and every form that your customers need to fill out.
When creating a website, your page’s visual elements must work harmoniously with your logo and theme. The fonts you use should also match your logo and should reflect your company. For example, if you are a law agency, do not use playful fonts, such as comic sans, on your page; instead, use formal-looking fonts, such as Times New Roman, suitable for the legal profession.
Avoid Unnecessary Plugins
Like the first tip, avoid putting too many plugins, such as videos on your website, making it load slower. Your website visitors may not wait until all the plugins on your website are loaded. Customers want to have a simple yet fast loading website. If more customers stay focused on your website, you have increased your branding with them.
Show Customers Who You Are
Although a webpage’s visual elements can capture the customers’ attention, branding will increase if you include all the necessary information to tell customers what your company is all about. Have a tab that is dedicated to “About Us.” You can also create tabs that will tell all the measures your company takes to help the environment or any cause. Remember, your website must tell the story of what your company is and how customer’s lives can be better with your brand.
Improving your branding through your website is an effective way of getting more customers to know your company. Hiring a graphic design agency in Melbourne will help you create a simple, streamlined website yet increase your branding to potential customers.