Understanding consumer emotions is the key to successful marketing. Despite the fact that artificial intelligence is not capable of feeling emotions, the use of artificial intelligence in marketing strategy of an enterprise increases the efficiency of work with customers and increases sales. Forbes has published twelve effective ways to connect with consumers that help increase profits, increase brand awareness and identify customer preferences.
1. Optimizing the customer journey
The use of artificial intelligence provides ongoing data collection based on buying behavior. These can be used:
- to make adjustments to the profile of a particular customer or audience segment;
- to create more useful content for the audience.
2. Customer sentiment analysis
Customer sentiment analysis, as another effective AI tool, is used to sort through consumer feedback and determine their opinion of the brand and competitors.
3. Identifying consumer habits
Social media profiles are used by AI to pinpoint buying habits. In addition, social networks track exactly what products and goods customers follow and what purchases they make. This information, in turn, provides data sets for accurate audience analysis and useful content.
4. Purchasing preferences
They differ from habits by the fact that in the case of a comparison between useful and inexpensive, the buyer far from always chooses the inexpensive one. The habit of consumption of a certain product influences the desire to buy it even if it costs more. AI shows marketers the hidden motives of customer behavior.
5. Shopping patterns
Depending on the frequency of purchases, AI uses consumer data to make patterns and retain them, suggesting products that are most relevant to the customer.
6. Multi-channel communication
While AI is useful, live communication with customers is a must for brands. AI is great at answering frequent questions or providing repetitive information, but it can’t yet replace the customer with an expert in communication. Instead of trying to completely replace people, it should simplify communication with them across all possible channels.
7. Finding a target audience
The most common way to use AI to connect with consumers. By offering desirable products, even potential customers turn into brand loyalists and then into actual customers.
8. Audience Engagement
Customer engagement tools such as 1Q and Suzy provide a direct connection to consumers through online platforms. Such as:
– product reviews,
– quality of service,
Give a 40% increase in conversions, and increase customer engagement and reduce bounce rates.
10. Personalized Approach
This method follows from the third and fourth: understanding the tastes of consumers appears after the brands exposure to the audience with the help of;
- subsequent analysis
- release from the “universal” advertising.
11. Presentation of the brand story
For example, a product label that “comes to life” when a smartphone camera is pointed at it. Gamification is one of the biggest advantages of AI in marketing compared to other technologies.
12. AI as part of advertising platforms
Google and Facebook use machine learning, AI and data science agency as a mechanism for their advertising platforms, and optimize ads faster and more accurately than any other company. When using these two resources as advertising platforms, marketers should apply built-in ad creation and optimization options.